10 essential articles for digital entrepreneurs in January

The skills a digital entrepreneur requires to achieve success are constantly evolving. To make things easier, each month we compile the industry’s best articles to help keep you informed. Below you’ll find 10 of the best marketing, management, web design, and productivity articles published in January 2021.

Digital Marketing

Influencer Marketing – How to Build Trust with New Audiences
Kathryn Marr discusses how to find and utilise social media influencers to grow your brand.

Getting your first customers through small-scale marketing tactics
Don’t have the budget for an advertising campaign? Alex Willen has some low-cost marketing ideas.

9 Reasons Why Your Emails Go to Spam
Your sales emails are worthless if they’re not delivered. Matteo Duò explains why they might end up in spam.

Copywriting vs. content writing: Which you need—and how to do them well
Amanda Kostro Miller explains when each writing style is most appropriate, and how to use them.

12 Content Marketing Trends to Keep an Eye in 2021
Stephanie Mansueto looks at the different kinds of content that’s attracting eyeballs in 2021.

What is Google’s Sandbox and how does it affect SEO?
We explain why newly registered domains take a while to rank in search.

Business Development

3 Types of Businesses That Thrived in 2020
Need a business idea? Dayna Winter analyses which businesses did well during a challenging year.

Customer Service Trends Not to Care About in 2021
There will be new tech and tools in 2021, but Mathew Patterson argues we should focus on humans instead.

How to Price Your Product: What You Need to Know About Pricing Before You Launch
Desirae Odjick expores various considerations to make when deciding on product pricing.

What a Unique Selling Proposition Is (And Isn’t) Plus 10 Examples to Inspire You
What makes your brand different from the competition? Braveen Kumar helps you figure it out.

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Shane Gowland

Hi! I’m a web designer, software developer, and digital marketer based in South Australia. I've been building websites on WordPress for over 12 years. You can learn more about the projects and businesses I'm involved with on my website.

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