The skills a digital entrepreneur requires to achieve success are constantly evolving. To make things easier, each month we compile the industry’s best articles to help keep you informed. Below you’ll find 12 of the best marketing, management, web design, and productivity articles published in November 2020.

Digital Marketing

9 Ways to Boost Your Domain Authority
Elizabeth S. Kinder shares some tips to make your domain rank better in Google search.

How to Design a Contact Page That Drives Engagement
Rebekah Carter discusses examples of exceptional website contact pages.

Staying in front of buyers with Google Customer Match
If you’ve spend more than 50k on Google Ads, you’ll soon have access to a new Google tool.

Effective Holiday Email Marketing in 2020
Beatriz Estay provides a comprehensive analysis of effective seasonal email campaigns.

How to Advertise on Facebook: A No-Nonsense Facebook Ads Guide For Beginners
Mary-Rose Sutton offers a detailed guide to getting started with Facebook Ads.

6 Ways to Build Brand Authority With Content Marketing
Amanda Milligan lists six ideas for content to produce for your brand.

eCommerce

Five Ways to Grow the Average Order Value of Your Online Store
Sara Yin suggests ways you can increase the size of orders placed by your customers.

Why Trustworthy Brands Will Win the 2020 Holiday Shopping Rush
Wynn Mustin explains how to improve your perception as a trustworthy business.

How to Position Your Products as Gift Ideas
Dan Magill has some tips on making your products sound great as gifts.

A Painless Guide to Ecommerce Accounting
Tomas Laurinavicius breaks down the basics of eCommerce book keeping.

A Good Pricing Strategy Can Help You Sell More Online. Here’s How to Find Yours
Lindsey Peacock explains different pricing strategies you can employ for your online store.

Management & Productivity

How to Provide Insanely Good Customer Service as an Online Business
52% of consumers make an additional purchase after a positive customer service experience.


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