The skills a digital entrepreneur needs to succeed are constantly evolving. To make things easier, each month we compile the industry’s best articles to help keep you informed. Below you’ll find 16 of the best marketing, management, web design, and productivity articles published in April 2019.

Digital Marketing

Email Marketing Strategies for Customer Retention
Lindsey Miller breaks down the components of a successful marketing email.

How to Acquire More Users: The growth guide used by Y Combinator companies
Julian Shapiro shares his incredibly comprehensive guide to growth marketing. A must read.

The Art of Copywriting: How to Write Better Captions that Get Engagement
Brian Peters teaches us how to craft effective captions for social media content.

Lush UK deletes all social media accounts: Will Australian retailers follow suit?
Matthew Elmas explores cosmetics retailer Lush’s decision to abandon social media marketing.

8 Unexpected Marketing Lessons from History’s Most Influential Leaders
Brian Peters uncovers some of the greatest marketing lessons from history’s most influential thinkers.

Google’s dynamic remarketing is a waste of money
I argue that Google’s Dynamic Remarketing product is a poor use of ad spend.

eCommerce

what3words is Building a New Global Addressing Standard
Could this be the future of product deliveries? Josh Wigmore explains.

Email Marketing Segmentation: What It Means and How to Use It to Drive Sales
Chris Lema explains segmentation and how it can be used to improve email marketing results.

How to Decrease Shopping Cart Abandonment on Your Ecommerce Site
Maddy Osman discusses strategies you can implement to decrease cart abandonment.

The Importance of Email Marketing and Why You Need an Email Marketing Strategy
Javi Cano discloses the tactics that will help you implement your email marketing strategy.

A Heritage Brand With Big Impact: How Wine Group Brown Brothers Grew Their Online Presence With WooCommerce
Brandon Wright presents a case-study showing how WooCommerce can be used to sell wine online.

Website Development

Set minimum order quantity on a per-product basis in WooCommerce
We show you how to set fixed product quantities for a specific products in WooCommerce.

Performance Improvements in WooCommerce 3.6 to Speed Up Stores
Gary Murray breaks down the speed improvements made in the latest version of WooCommerce.

Native image lazy-loading for the web!
Addy Osmani looks at the native image lazy-loading feature coming soon to Google Chrome.

Productivity

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
Brian Peters looks to neuroscience to optimize a marketer’s work productivity

7 Time Management Strategies for Busy Entrepreneurs
Mario Peshev shares his top strategies to properly manage time.

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