5 important tools in our content marketing toolbox

In this post, we take a look at five of the web services we use to consistently produce content that attracts strong traffic both organically and through social media.

Evernote + Evernote Web Clipper

The Evernote Web Clipper makes it really easy to save web pages, articles, and photos you come across while browsing the web. We create a new notebook in Evernote for each new article or social campaign and use the Web Clipper to collect relevant research, graphics, and notes.

Evernote is free to use and have apps available for all of the major platforms. If you’re a heavy user, you’ll need to upgrade to one of the paid plans which start at $49.99 a year.


Buffer is a social media scheduling service that allows you to “drip feed” new content on Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Buffer’s basic plan is $10 a month and lets you schedule content for up to twelve social profiles. It’s quite a bit cheaper than the the similar Hootsuite service which charges $25 a month for 10 social media profiles.

Buffer also has browser extensions and mobile apps that let you directly add web pages to your buffer feed. Sharing relevant content curated from other sources is a great way to keep your social profiles active without having to create huge volumes of original content.

Hemingway App

Hemingway is a writing app that improves the clarity and concision of your writing. It makes it super easy to produce great content that people actually want to read. Hemingway has a web version that’s free to use, plus a Windows and Mac version that’s available for $19.99.


Feedbin is an RSS feed aggregation service that aggregates content from multiple sources — typically blogs and news websites. You can set actions and filters for finer control of which articles enter your feed and then use the built-in sharing feature to send them to your preferred social networks.

There are many other RSS readers available, but we prefer Feedbin for two reasons:

1. The layout is very straightforward and it doesn’t feel over-designed like many alternatives.
2. Feedbin costs $3/mo to use, which makes it more sustainable than the various free services.

MailPoet + SparkPost

MailPoet is a WordPress newsletter plugin that makes it simple to directly include your blog content into email newsletters. Sending email from a web hosting account generally results in poor deliverability, so we use SparkPost as a delivery service. MailPoet is free up to 2,000 subscribers and SparkPost is free up to 15,000 monthly emails.

Unfortunately this combination of MailPoet and SparkPost has been made hideously complicated in the newly-released MailPoet 3. You’ll need to connect the two using MailPoet’s SMTP settings instead of being able to use the API.

In closing…

Wondering how we made all the photos for this blog post? We used an incredibly useful app called Smartmockups that can create high-quality product images with just a few clicks.

Shane Gowland

Hi! I’m a web designer, software developer, and digital marketer based in South Australia. I've been building websites on WordPress for over 12 years. You can learn more about the projects and businesses I'm involved with on my website.

Leave a Reply