About LaunchWoo

Who is behind LaunchWoo?

LaunchWoo is a news and information resource for eCommerce store owners, particularly those who have built their store on WooCommerce. Our focus is Australia-centric, but the marketing principles and code we share is useful to entrepreneurs around the world.

This site was launched in 2014 by Shane Gowland, a website designer, software developer and marketer from South Australia with a strong focus on eCommerce businesses. Shane personally owns and operates two eCommerce businesses, and is deeply involved in at least six others.

Sponsored Post Policy

LaunchWoo does not accept sponsored posts or guest posts. Any products or services mentioned or reviewed on LaunchWoo represent the genuine views of the article author.

Our eCommerce toolkit

When building a new eCommerce business, these are our go-to products and services.

eCommerce Platform: WordPress + WooCommerce
WordPress Theme: GeneratePress (Premium) + GenerateBlocks
Marketing Automation: AutomateWoo
Payment Gateways: Stripe + PayPal
Email Marketing: Newsletter + WooCommerce Addon
Essential Plugins: Back In Stock Notifier for WooCommerce & WP Offload SES
Parcel Delivery: Shippit
Social Media Scheduling: Buffer