Google’s dynamic remarketing is a waste of money
I don’t believe dynamic remarketing is a valuable use of a digital advertising budget. For those not familiar with it; dynamic remarketing is a service …
How to always show ‘sale price’ in Google Shopping Ads
Google Merchant Center allows you to provide two prices for your products—a regular price and a sale price. When you use your Merchant Centre product …
5 creative ways to capture email addresses
Email marketing still remains one of the most effective ways to generate sales on an eCommerce website. In this post, we look at some creative …
Are we underestimating the value of Bing advertising?
Google is the undisputed king of online search, so why should we invest time and money into advertising on an also-ran like Bing? In this …
The automated emails every online store should send
Marketing automation refers to services and software that automates common marketing tasks. The easiest way to automate the marketing of your eCommerce business is to …
Add your call-to-action to any webpage with Snip.ly
Snip.ly is a link shortener that lets you add your own call-to-action to almost any website. It works by adding a small overlay to the …
What is Google’s Sandbox and how does it affect SEO?
The Google Sandbox is an assumed feature of Google’s search algorithm that deflates the rank of new websites. Think of it as a filter that …
Which social network should I use to promote my brand?
Each of the major social networking services appeal to broadly different audiences. The most important first step of social media marketing is to identify which …
5 important tools in our content marketing toolbox
In this post, we take a look at five of the web services we use to consistently produce content that attracts strong traffic both organically …