How to always show ‘sale price’ in Google Shopping Ads
Google Merchant Center allows you to provide two prices for your products—a regular price and a sale price. When you use your Merchant Centre product feed to create Google Shopping ads, products that have a sale price are displayed with a little badge indicating that it’s on sale, as well…
Read more
5 creative ways to capture email addresses
Email marketing still remains one of the most effective ways to generate sales on an eCommerce website. In this post, we look at some creative ways to capture email addresses from potential customers in order to grow your mailing list. While reading these suggestions, please keep in mind that you…
Read more
Our experience selling on Amazon in Australia
Our Australian-based online pet store—MyPetZone—was approached by Amazon last year, asking if we were interested in selling on their platform. To encourage us to take up their offer, Amazon offered us an account representative who would work with us to setup our account and grow our sales on their platform….
Read more
7 ways to prepare your online store for Christmas
Christmas is fast approaching, so now is the last opportunity you’ll have to prepare your online store for the massive pre-Christmas shopping season. Whatever industry you’re in, there’s almost certainly an opportunity to pick up some extra sales. In this blog post, we look at 7 things you can do…
Read more
Are we underestimating the value of Bing advertising?
Google is the undisputed king of online search, so why should we invest time and money into advertising on an also-ran like Bing? In this post we look at some of the advantages of advertising on Microsoft’s ad platform, and show you how you can get started with Bing Ads…
Read more
Google launches Site Kit to bring their website tools to WordPress
Google has released a new WordPress plugin that brings the best Google services for webmasters directly into the WordPress dashboard. Managing a successful website can be complicated. Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth. That’s why we’re excited…
Read more
Imagify image compression for WordPress, reviewed
Imagify is an image compression service created by the folks behind the popular WP Rocket caching plugin for WordPress. Although it’s geared towards WordPress users (with the Imagify plugin), it can be used through the web interface or integrated with any content management system via their API. Plans & Pricing…
Read more
The automated emails every online store should send
Marketing automation refers to services and software that automates common marketing tasks. The easiest way to automate the marketing of your eCommerce business is to send emails to customers when they meet certain conditions. An email could be triggered by something as simple as a customer leaving your store without…
Read more