How to always show ‘sale price’ in Google Shopping Ads
Google Merchant Center allows you to provide two prices for your products—a regular price and a sale price. When you use your Merchant Centre product feed to create Google Shopping ads, products that have a sale price are displayed with a little badge indicating that it’s on sale, as well…
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5 creative ways to capture email addresses
Email marketing still remains one of the most effective ways to generate sales on an eCommerce website. In this post, we look at some creative ways to capture email addresses from potential customers in order to grow your mailing list. While reading these suggestions, please keep in mind that you…
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Are we underestimating the value of Bing advertising?
Google is the undisputed king of online search, so why should we invest time and money into advertising on an also-ran like Bing? In this post we look at some of the advantages of advertising on Microsoft’s ad platform, and show you how you can get started with Bing Ads…
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The automated emails every online store should send
Marketing automation refers to services and software that automates common marketing tasks. The easiest way to automate the marketing of your eCommerce business is to send emails to customers when they meet certain conditions. An email could be triggered by something as simple as a customer leaving your store without…
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Add your call-to-action to any webpage with Snip.ly
Snip.ly is a link shortener that lets you add your own call-to-action to almost any website. It works by adding a small overlay to the bottom left corner of the page, on which you can place your logo, text, and a link. Snip.ly effectively allows you to use curated content…
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What is Google’s Sandbox and how does it affect SEO?
The Google Sandbox is an assumed feature of Google’s search algorithm that deflates the rank of new websites. Think of it as a filter that keeps new websites from appearing in search results until they’ve built some credibility. How long will my site stay sandboxed? Only Google knows for sure….
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Which social network should I use to promote my brand?
Each of the major social networking services appeal to broadly different audiences. The most important first step of social media marketing is to identify which social network holds the most strategic benefit for your business. Marketing on social networks that don’t attract the kind of user your product or service…
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5 important tools in our content marketing toolbox
In this post, we take a look at five of the web services we use to consistently produce content that attracts strong traffic both organically and through social media. Evernote + Evernote Web Clipper The Evernote Web Clipper makes it really easy to save web pages, articles, and photos you…
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