Retail Calendar

Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.

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October 2019

Halloween

October 31

Spooky! Even though we don't officially celebrate Halloween in Australia, it's become increasingly popular in recent years. Confectionery sales spike, and spooky-themed content marketing campaigns abound.

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November 2019

Black Friday

November 29

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving is regarded as the beginning of America's Christmas shopping season. Australian retailers have been jumping on the Black Friday bandwagon in…

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December 2019

Cyber Monday

December 2

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. Amazon and other US-based retailers now operating in Australia have imported this sales day into the local market. Many Australian retailers have…

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Pre-Christmas Sales

December 2 - December 19

Pre-Christmas sales are big business, but make sure you leave enough time for orders to be packed, dispatched, and delivered before the big day. If there's one time of year you don't want to be missing delivery estimates, it's Christmas.

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Boxing Day

December 26

In the UK, Canada, Australia, and New Zealand, Boxing Day is primarily known as a shopping holiday, much like Black Friday (the day after Thanksgiving) in the United States. Boxing Day sales are common and shops often allow dramatic price reductions. For many merchants, Boxing Day has become the day…

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April 2020

April Fool’s Day

April 1, 2020

Get people talking about your brand by playing a prank on social media.

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Easter

April 10, 2020 - April 13, 2020

Easter probably won't boost your sales (unless you're in the chocolate business), but it's a good topic for some content and social marketing campaigns.

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May 2020

Star Wars Day

May 4, 2020

May the 4th be with you! Pop culture related businesses can have some fun with this pretend holiday.

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