Retail Calendar
Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.
November 2019
Black Friday
Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving is regarded as the beginning of America's Christmas shopping season. Australian retailers have been jumping on the Black Friday bandwagon in…
Find out more »December 2019
Cyber Monday
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. Amazon and other US-based retailers now operating in Australia have imported this sales day into the local market. Many Australian retailers have…
Find out more »Pre-Christmas Sales
Pre-Christmas sales are big business, but make sure you leave enough time for orders to be packed, dispatched, and delivered before the big day. If there's one time of year you don't want to be missing delivery estimates, it's Christmas.
Find out more »Boxing Day
In the UK, Canada, Australia, and New Zealand, Boxing Day is primarily known as a shopping holiday, much like Black Friday (the day after Thanksgiving) in the United States. Boxing Day sales are common and shops often allow dramatic price reductions. For many merchants, Boxing Day has become the day…
Find out more »April 2020
April Fool’s Day
Get people talking about your brand by playing a prank on social media.
Find out more »Easter
Easter probably won't boost your sales (unless you're in the chocolate business), but it's a good topic for some content and social marketing campaigns.
Find out more »May 2020
Star Wars Day
May the 4th be with you! Pop culture related businesses can have some fun with this pretend holiday.
Find out more »Mother’s Day
Mother's Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Food, wine, flowers, home-wares, and jewelry are just some of the categories that sell exceptionally well on this holiday.
Find out more »