Retail Calendar

Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.

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June 2020

Pride Month

June 1 - June 30

The month of June was chosen for LGBT Pride Month to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

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End of financial year

June 16 - June 30

The end of financial year is a popular period for retailers to offer discounts in order to clear unwanted inventory.

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July 2020

World Chocolate Day

July 7

We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.

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World Chocolate Day

July 9

We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.

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September 2020

Father’s Day

September 6

Father's Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. It's also a great time to push sports memorabilia, alcoholic drinks, and clothing sales.

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October 2020


October 31

Spooky! Even though we don't officially celebrate Halloween in Australia, it's become increasingly popular in recent years. Confectionery sales spike, and spooky-themed content marketing campaigns abound.

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November 2020

Black Friday

November 27

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving is regarded as the beginning of America's Christmas shopping season. Australian retailers have been jumping on the Black Friday bandwagon in…

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Cyber Monday

November 30

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. Amazon and other US-based retailers now operating in Australia have imported this sales day into the local market. Many Australian retailers have…

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