Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving is regarded as the beginning of America's Christmas shopping season. Australian retailers have been jumping on the Black Friday bandwagon in…

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. Amazon and other US-based retailers now operating in Australia have imported this sales day into the local market. Many Australian retailers have…

Pre-Christmas sales are big business, but make sure you leave enough time for orders to be packed, dispatched, and delivered before the big day. If there's one time of year you don't want to be missing delivery estimates, it's Christmas.

In the UK, Canada, Australia, and New Zealand, Boxing Day is primarily known as a shopping holiday, much like Black Friday (the day after Thanksgiving) in the United States. Boxing Day sales are common and shops often allow dramatic price reductions. For many merchants, Boxing Day has become the day…

Get people talking about your brand by playing a prank on social media.

Easter probably won't boost your sales (unless you're in the chocolate business), but it's a good topic for some content and social marketing campaigns.