Retail Calendar

Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.

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February 2020

Valentine’s Day

February 14

Valentine's Day is an annual celebration of romance and romantic love in Australia and around the world. It's the perfect day to promote gift giving, and push any products that are red, pink, and sweet-tasting.

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April 2020

April Fool’s Day

April 1

Get people talking about your brand by playing a prank on social media.

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Easter

April 10 - April 13

Easter probably won't boost your sales (unless you're in the chocolate business), but it's a good topic for some content and social marketing campaigns.

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May 2020

Star Wars Day

May 4

May the 4th be with you! Pop culture related businesses can have some fun with this pretend holiday.

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Mother’s Day

May 10

Mother's Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Food, wine, flowers, home-wares, and jewelry are just some of the categories that sell exceptionally well on this holiday.

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June 2020

Pride Month

June 1 - June 30

The month of June was chosen for LGBT Pride Month to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

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End of financial year

June 16 - June 30

The end of financial year is a popular period for retailers to offer discounts in order to clear unwanted inventory.

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July 2020

World Chocolate Day

July 7

We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.

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