Retail Calendar

Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.

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May 2021

Star Wars Day

May 4

May the 4th be with you! Pop culture related businesses can have some fun with this pretend holiday.

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Mother’s Day

May 9

Mother's Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Food, wine, flowers, home-wares, and jewelry are just some of the categories that sell exceptionally well on this holiday.

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June 2021

Pride Month

June 1 - June 30

The month of June was chosen for LGBT Pride Month to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

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End of financial year

June 16 - June 30

The end of financial year is a popular period for retailers to offer discounts in order to clear unwanted inventory.

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July 2021

World Chocolate Day

July 7

We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.

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September 2021

It’s spring time!

September 1

If your product range evolves between the seasons, spring represents the end of the cold weather and gradual transition into the warmer months. People are going to start spending a lot more time outside, so expect customers to start spending more on home renovation, gardening, sports and fitness, clothing, and…

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Father’s Day

September 5

Father's Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. It's also a great time to push sports memorabilia, alcoholic drinks, and clothing sales.

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October 2021


October 31

Spooky! Even though we don't officially celebrate Halloween in Australia, it's become increasingly popular in recent years. Confectionery sales spike, and spooky-themed content marketing campaigns abound.

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