Retail Calendar

Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.

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March 2021

St Patrick’s Day

March 17

St Patrick's Day is a celebration of Irish culture; recognised with parties and parades across Australia. It's a great day to incorporate leprechauns, beer, Irish culture, and the colour green into your marketing materials.

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April 2021

April Fool’s Day

April 1

Get people talking about your brand by playing a prank on social media.

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April 2 - April 5

Easter probably won't boost your sales (unless you're in the chocolate business), but it's a good topic for some content and social marketing campaigns.

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May 2021

Star Wars Day

May 4

May the 4th be with you! Pop culture related businesses can have some fun with this pretend holiday.

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Mother’s Day

May 9

Mother's Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Food, wine, flowers, home-wares, and jewelry are just some of the categories that sell exceptionally well on this holiday.

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June 2021

Pride Month

June 1 - June 30

The month of June was chosen for LGBT Pride Month to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.

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End of financial year

June 16 - June 30

The end of financial year is a popular period for retailers to offer discounts in order to clear unwanted inventory.

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July 2021

World Chocolate Day

July 7

We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.

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