Retail Calendar
Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.
March 2021
St Patrick’s Day
St Patrick's Day is a celebration of Irish culture; recognised with parties and parades across Australia. It's a great day to incorporate leprechauns, beer, Irish culture, and the colour green into your marketing materials.
Find out more »April 2021
April Fool’s Day
Get people talking about your brand by playing a prank on social media.
Find out more »Easter
Easter probably won't boost your sales (unless you're in the chocolate business), but it's a good topic for some content and social marketing campaigns.
Find out more »May 2021
Star Wars Day
May the 4th be with you! Pop culture related businesses can have some fun with this pretend holiday.
Find out more »Mother’s Day
Mother's Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Food, wine, flowers, home-wares, and jewelry are just some of the categories that sell exceptionally well on this holiday.
Find out more »June 2021
Pride Month
The month of June was chosen for LGBT Pride Month to commemorate the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.
Find out more »End of financial year
The end of financial year is a popular period for retailers to offer discounts in order to clear unwanted inventory.
Find out more »July 2021
World Chocolate Day
We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.
Find out more »