Retail Calendar
Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.
September 2020
It’s spring time!
If your product range evolves between the seasons, spring represents the end of the cold weather and gradual transition into the warmer months. People are going to start spending a lot more time outside, so expect customers to start spending more on home renovation, gardening, sports and fitness, clothing, and…
Find out more »Father’s Day
Father's Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. It's also a great time to push sports memorabilia, alcoholic drinks, and clothing sales.
Find out more »October 2020
Halloween
Spooky! Even though we don't officially celebrate Halloween in Australia, it's become increasingly popular in recent years. Confectionery sales spike, and spooky-themed content marketing campaigns abound.
Find out more »November 2020
Black Friday
Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving is regarded as the beginning of America's Christmas shopping season. Australian retailers have been jumping on the Black Friday bandwagon in…
Find out more »Cyber Monday
Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. It was created by retailers to encourage people to shop online. Amazon and other US-based retailers now operating in Australia have imported this sales day into the local market. Many Australian retailers have…
Find out more »December 2020
Pre-Christmas Sales
Pre-Christmas sales are big business, but make sure you leave enough time for orders to be packed, dispatched, and delivered before the big day. If there's one time of year you don't want to be missing delivery estimates, it's Christmas.
Find out more »Boxing Day
In the UK, Canada, Australia, and New Zealand, Boxing Day is primarily known as a shopping holiday, much like Black Friday (the day after Thanksgiving) in the United States. Boxing Day sales are common and shops often allow dramatic price reductions. For many merchants, Boxing Day has become the day…
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