Retail Calendar

Plan your promotions, social campaigns, and content marketing strategy with our calendar of important retail events.

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June 2021

End of financial year

June 16 - June 30

The end of financial year is a popular period for retailers to offer discounts in order to clear unwanted inventory.

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July 2021

World Chocolate Day

July 7

We all know exactly what kind of retailers can benefit from this yummy unofficial holiday.

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September 2021

It’s spring time!

September 1

If your product range evolves between the seasons, spring represents the end of the cold weather and gradual transition into the warmer months. People are going to start spending a lot more time outside, so expect customers to start spending more on home renovation, gardening, sports and fitness, clothing, and…

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Father’s Day

September 5

Father's Day is a celebration honoring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society. It's also a great time to push sports memorabilia, alcoholic drinks, and clothing sales.

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October 2021


October 31

Spooky! Even though we don't officially celebrate Halloween in Australia, it's become increasingly popular in recent years. Confectionery sales spike, and spooky-themed content marketing campaigns abound.

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National Grandparents Day

October 31

National Grandparents Day celebrates the role of grandparents in our families and in society. It's a time to reflect on what they've achieved and the things they keep doing.

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November 2021

Black Friday

November 26

Black Friday is an informal name for the Friday following Thanksgiving Day in the United States, which is celebrated on the fourth Thursday of November. The day after Thanksgiving is regarded as the beginning of America's Christmas shopping season. Australian retailers have been jumping on the Black Friday bandwagon in…

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