The skills a digital entrepreneur requires to achieve success are constantly evolving. To make things easier, each month we compile the industry’s best articles to help keep you informed. Below you’ll find 14 of the best marketing, management, web design, and productivity articles published in October 2019.

eCommerce

Does Your E-Commerce Business Need a Help Desk?
Justin Golschneider explores how a help desk can save time and money.

Nine Secrets to Getting Noticed During the Holiday Season
Dan Magill suggests nine ways your store can break through the clutter, competition, and customer resistance

The Complete Guide to Google Analytics eCommerce Reporting
Chris Lema provides an in-depth look at how to configure and utilize Google Analytics for an online store.

10 ways to prepare your online store for Christmas
We look at 7 things you can do to prepare your online store for the Christmas shopping season.

Product Packaging: Exceed Customer Expectations to Gain Loyal Followers and Repeat Business
Dan Magill discusses how creative packaging design can nurture repeat business.

Digital Marketing

Social listening: what it is, why it matters, and how to do it
Learn how you can stay on top of what people are saying about your brand on social media.

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn
Heather-Mae Pusztai shares some great tips to improve your Facebook advertising strategies.

How To Get Your Newsletter Read
Suzanne Scacca reveals what elements make your email likely to be opened, read, and clicked.

6 Ways to Get More Organic Traffic, Without Ranking Your Website
Ryan Stewart explains how to leverage the ranking authority of other websites to pass traffic to your sites.

How We Grew Blog Traffic by 650% in Two Years — Organically
Daisy Quaker reveals how she turned a dry company blog into a traffic-generation engine.

Nine Secrets to Getting Noticed During the Holiday Season
Dan Magill offers nine creative suggestions to attract more customers this Christmas.

Business Development

Stripe vs Square: Which Payment Gateway Should You Use in 2019?
Brenda Barron assesses the two biggest players in online payments to determine which is best.

From Double Opt-ins to Power Dynamics: Know Your Email Intro Etiquette
Laura Entis breaks down the most polite ways to introduce yourself (or your business) over email.

How to Create Effective Navigation for Your Online Store
Mariah Liszewski takes us through the best practices for navigation menu design and implementation.


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